Price List in an Eyelash Salon – What Function Does It Serve?

When setting a price list for eyelash extension services using various methods, it's important to consider the function of the prices listed, as well as their components. It's important to optimally select rates for services provided to match the client's budget and your salon's profit needs.

The three basic functions of pricing are:

  1. Informative – this means that the price of false eyelash extensions informs how much the client will pay for the styling, but also provides you with an indication of how much you'll earn per treatment.
  2. Redistributive – this mainly concerns how much of your earnings you allocate to taxes and the costs of running the eyelash salon.
  3. Stimulative – the price affects both clients, your salon, and the government. In fact, these are three interconnected elements that are worth considering when setting a price list for your salon.

It's also worth adding that establishing a pricing strategy in a salon requires a complete analysis of all price components, including: fixed costs, variable costs, marketing expenses, investments and training, and the stylist's remuneration.

See also: How to shorten the duration of an eyelash styling treatment?

Fixed costs

These are mainly the premises lease, waste collection, licenses, ZUS (Social Insurance Institution) fees, and the phone bill. These are all expenses that don't change over the course of months and are recurring.

Variable costs

These are expenses related to the eyelash extension service, such as water and electricity consumption, the cost of purchasing disposable items, and salon equipment.

Marketing, development, and investments

The price of a single eyelash extension service must include the cost of training for eyelash stylists, investing in marketing campaigns, printing advertising materials, and even purchasing modern equipment for your salon.

Stylist remuneration

The basic question you need to ask yourself is... how much would you actually like to earn? Realistically assess your skills, the quality of your previous styling work, and your experience. This way, you will determine the realistic monthly income threshold you will achieve.

To calculate the value of your remuneration as part of the price of an eyelash styling service, you can use a simple formula:Divide your preferred monthly remuneration by the product of the number of working days in a month and the number of clients you see daily. The result you will receive is your remuneration, which is a component of the unit price of an eyelash styling service.

Counting eyelashes and the price of styling – is it worth it?

Counting eyelashes is a great way to help you establish a pricing strategy for your work as a stylist. This also gives you a real chance to increase your income from false eyelash styling.

The technique of meticulous eyelash counting was developed by Monika Mroczka, the founder of Rarity.

See some practical tips to help you count eyelashes effectively:

  1. Establish a filling pattern, e.g., from right to left. In this cycle, you'll use four lashes. You can also set your own schedule – the most important thing is to use the same number of false eyelashes each time.
  2. Prepare a stopwatch. Count the rounds at the beginning and end of each cycle.
  3. Finally, add up the number of rounds completed. Multiply the result by the number of lashes used in one cycle, and… you're done.

Now you know how to easily calculate how many false eyelashes you use to style a single client. This is a good way to divide your price list and precisely determine the value of your beauty services.

Competitor analysis: establishing a pricing strategy – the basis for pricing eyelash styling services

Knowing your competitors' prices is essential to accurately setting the maximum prices you can afford in your salon. Simply analyze the price lists of salons operating in your immediate area or throughout your city. This is the basis for creating an effective pricing strategy.

A well-developed pricing strategy impacts how your clients perceive you. Setting low prices for your services will ensure that your offer primarily appeals to audiences seeking the lowest possible prices. If you're targeting premium clients and want to promote your eyelash styling services, then set a high-end price point.

Pricing strategies worth considering when setting your price list include:

  • high pricing strategy
  • neutral pricing strategy
  • low pricing strategy

Z ekonomicznego punktu widzenia odpowiednia będzie strategia neutralna, dzięki czemu dopasujesz się do lokalnego rynku i nie zawęzisz zbytnio grupy odbiorców. W stylizacji rzęs (nawet na początku swojej kariery) nie stawiaj na jak najniższe ceny. Lepiej wykorzystać czasowe obniżenie cen stylizacji, aby finalnie powrócić do stałych stawek lub zacząć celować w segment klientów premium.

Najczęstsze błędy w ustalaniu cen stylizacji rzęs – to musisz wiedzieć!

Jest wiele błędów, które mogą spowodować całkowitą utratę rentowności przedsiębiorstwa. Aby nie przedłużać, poznaj kilka kluczowych błędów i staraj się ich wystrzegać podczas prowadzenia swojego biznesu:

  1. Ustalone stawki bezwzględne usługi – w ten sposób możesz sporo stracić. Przykładowo: po Twojej stronie koszt uzupełnienia sztucznych rzęs będzie zależny od tego, jak dużo materiału zużyjesz. Powinnaś zatem inaczej wyceniać klientkę, która po 3-4 tygodniach ma 20% sztucznych rzęs, a inaczej tę, która ma 50%.
  2. Brak dokładnych informacji o kosztach – jeśli nie informujesz klientek o wszystkich kosztach zmiennych w cenie usługi stylizacji rzęs, narażasz na szwank renomę swojego salonu stylizacji i ryzykujesz niezadowoleniem klientek.
  3. Brak kalkulacji czasu pracy – na czas pracy składa się o wiele więcej czynników niż wykonywanie stylizacji sztucznych rzęs. Jako stylistka zajmujesz się też sprzątaniem, prowadzeniem dokumentacji, a nawet prowadzeniem rozmów z klientkami przez social media. To wszystko wlicza się w koszty Twojej pracy.

Pamiętaj, aby podczas ustalania cen przedłużania i uzupełniania sztucznych rzęs zachować maksimum pewności siebie. Musisz wiedzieć, na jakim poziomie są Twoje umiejętności i ile realnie możesz zażyczyć sobie za wykonanie usługi.

From an economic perspective, a neutral strategy will be appropriate, allowing you to adapt to the local market and avoid overly narrowing your target audience. In eyelash styling (even at the beginning of your career), don't focus on the lowest possible prices. It's better to take advantage of a temporary price reduction to eventually return to fixed rates or start targeting the premium client segment.

The most common mistakes in eyelash styling pricing – what you need to know!

There are many mistakes that can completely ruin a company's profitability. To avoid further delays, learn a few key mistakes and try to avoid them when running your business:

  1. Agreed absolute service rates – this can lead to significant losses. For example, the cost of refilling false eyelashes will depend on how much material you use. Therefore, you should price a client who has 20% of their false eyelashes after 3-4 weeks differently than one who has 50%.
  2. Lack of accurate cost information – if you don't inform clients about all the variable costs in the price of an eyelash styling service, you jeopardize the reputation of your salon and risk client dissatisfaction.
  3. Lack of time calculation – work time is influenced by many more factors than just styling the false eyelashes. As a stylist, you also clean, keep records, and even chat with clients on social media. All of this is included in your labor costs.

Remember to be as confident as possible when setting prices for false eyelash extensions and refills. You need to know your skill level and how much you can realistically charge for the service.