Eyelash and eyebrow styling and customer service - does routine matter?

Competition in the beauty industry is huge these days. In 2022, there were about 30,000 beauty salons registered in Poland. This means that even in smaller cities across the country, you can choose from many stylists. How then to attract the attention of potential clients? Counterintuitively, it is important to have a routine, customer service and developed procedures for performing treatments.

Good customer service habits - what is involved?

Once you welcome a client to your salon, the treatment routine begins. What is it? It's a set of micro-mechanisms that should be repeatable. This applies to every stylist working in a beauty salon.

For example: as you stick on false eyelashes, you can tell your client a small compliment. It is a good idea to repeat such an action at each subsequent visit. Otherwise, the client may feel underserved. The same goes for offering coffee or tea after the client enters the salon.

Developing positive habits makes it possible to establish a relationship (bond) between the stylist and the client. As a result, the chances of making another appointment are much higher. In addition, a satisfied person is likely to share the joy, for example, with her friends. Panto mail is a chance to promote your salon in the immediate area.

Treatment procedures versus eyelash and eyebrow styling - the most important rules.

It can be said that the treatment routine is the key. This applies to both eyelash and eyebrow styling. Important factors that can realistically affect client satisfaction are:

• the duration of the treatment,
• the care cosmetics used,
• the manner of conversation with the stylist.

What is important is that all activities are repeatable. This is a chance to build a lasting and healthy relationship with clients.

Remember, it is a good idea to inform your client of any deviation from the standard treatment procedure. The same goes for changes in service just after entering the beauty salon. This way the person knows that the situation is unique and is unlikely to be repeated.

Repeatability of styling using the Brow Spa Rarity treatment as an example.

Rarity's comprehensive Brow Spa treatment is a good example of what a treatment procedure should look like. It's not just eyebrow coloring, but also: adjustment, styling, massage, peeling and application of a hydrogel mask.

The most important thing is that the eyebrow styling procedure should be carried out step by step each time with professional eyebrow preparations, such as soap, eyebrow wax and paint. The treatment procedure should be identical at each stylist within the same salon: this mainly concerns the movements performed during the massage.

A client should feel luxurious when visiting an eyelash and eyebrow styling salon. It is a moment of relaxation for every woman. All you need to do is ensure healthy customer service habits, develop clear treatment procedures and stick to predetermined rules. This increases the chances of attracting the attention of new clients and increasing the satisfaction of existing ones.